Martha's Vineyard is an island in Massachusetts lying just south of Cape Cod, covering approximately 96 square miles (250 km²) and ranking as the third-largest island on the East Coast after Long Island and Mount Desert Island. Administratively, it constitutes the bulk of Dukes County, which also includes the Elizabeth Islands and the nearby uninhabited island of Nomans Land. Best known today as an affluent summer colony and tourist destination, the Vineyard takes its name from the wild grapevines that reportedly blanketed its shores when English settlers arrived in the 1600s. That botanical detail quietly fuels one of the island's more intriguing historical debates: could those same grapevines have inspired Norse explorers to call the region "Vinland" some six centuries earlier? In S04E02 of Expedition Unknown, Gates used Martha's Vineyard as his staging point to investigate a potential Viking runic stone on neighboring Nomans Land, describing it on camera as "the filming location of my favorite movie" — a nod to Jaws — before pivoting to the rather more serious question of whether Vikings reached these shores around 1001 CE.
Approximate date reportedly inscribed on the Nomans Land runic stone, which reads "Leif Erikson" and "M.I." — interpreted by some as Roman numerals for 1001
English settlers name the island Martha's Vineyard, reportedly for its abundant wild grapevines
According to stonemason brothers Jim and Bill Vieira, the original landowner of Nomans Land discovers and photographs a large stone bearing what appear to be runic inscriptions
Gates films S04E02 "Vikings in America" on Martha's Vineyard and investigates the Nomans Land runic stone with the Vieira brothers
The question of whether Norse explorers reached New England is a live — if contentious — debate in mainstream archaeology. The only site with broadly accepted scholarly evidence for a Viking presence in North America remains L'Anse aux Meadows in Newfoundland, Canada, which dates to around 1000 CE. Beyond that, claims of Viking artifacts in New England have a complicated track record: as Gates notes in the episode, many of the most famous landmarks — from supposed Viking towers to runestones — have been attributed to later imitators or misidentifications, with one wave of enthusiasm traced partly to Harvard chemistry professor Eben Horsford, who championed several such monuments in the late 19th century.
The Nomans Land runic stone occupies an unusual position in this landscape because, according to Gates and the Vieira brothers, it has not been formally debunked by mainstream researchers — though that is not the same as being authenticated. Epigraphers and runologists generally apply strict criteria to runic inscriptions: consistent letter forms, appropriate context, and ideally corroborating archaeological evidence. A stone bearing Roman numerals alongside runic script would itself be considered unusual, since the two writing systems were rarely mixed, though Jim Vieira suggests Norse exposure to Roman numerals by 1001 CE is historically plausible.
Martha's Vineyard's own role in the Vinland debate is largely geographical and botanical. Some researchers have proposed that the island's native grapevines — the same feature that gave it its English name in the 1600s — could have prompted Norse visitors to call the region Vinland, the name used in the Icelandic sagas to describe a fertile land southwest of Greenland. This remains a hypothesis rather than an established claim; other scholars place Vinland farther north, in Nova Scotia or Newfoundland.
Gates' episode does not resolve whether the Nomans Land stone is authentic — the investigation is framed as an open inquiry, and the episode ends without a definitive expert verdict on the inscription. The Vieira brothers provided the primary on-camera analysis, and Gates presents their interpretation with genuine curiosity rather than endorsement, consistent with his journalistic approach of consulting sources and laying out the evidence for viewers to weigh.
Martha's Vineyard covers approximately 96 square miles, making it the third-largest island on the East Coast of the United States, after Long Island and Mount Desert Island.
The island was named in the 1600s for its abundant wild grapevines — the same botanical feature that some researchers connect to the Norse name 'Vinland' from the Icelandic sagas.
Martha's Vineyard constitutes the bulk of Dukes County, Massachusetts, which also includes the Elizabeth Islands and Nomans Land — the uninhabited wildlife refuge where the disputed runic stone was reportedly found.
Gates referenced the island's role as the filming stand-in for the fictional 'Amity Island' in Jaws (1975), cheerfully tallying on-screen 'Jaws references' during his segment before pivoting to the Viking investigation.
Martha's Vineyard is generally accessible by ferry from Woods Hole, Massachusetts, with regular seasonal and year-round service. The island supports a full range of visitor amenities, from hotels and inns to rental properties, and is a well-developed tourist destination. Note that Nomans Land itself — the adjacent island where the runic stone was reportedly found — is a federally protected wildlife refuge and is not open to public access; check current U.S. Fish and Wildlife Service advisories before planning any approach.
Woods Hole, Massachusetts (the primary ferry departure point) is approximately 7 miles across Vineyard Sound. Boston, the nearest major city, is roughly 75 miles to the northeast.
Summer (June through August) offers the warmest weather and the most open services, though the island is at its most crowded during this period. Spring and fall visits can be quieter and are popular with those seeking a more relaxed experience.
Lake Champlain
Lake Champlain has been the subject of Expedition Unknown investigations into contested North American historical mysteries, including claimed pre-Columbian artifacts and inscriptions similar in spirit to the Nomans Land runic stone inquiry.
Roanoke Island
Roanoke Island anchors another Gates investigation into a defining early-contact mystery of North American history, exploring what happened to English settlers in the same broad coastal Atlantic world.
Scandinavia
Scandinavia represents the homeland of the Norse explorers at the heart of the Vikings in America episode, providing the cultural and archaeological context against which any New England Viking evidence would ultimately need to be measured.
Historical data sourced from Wikipedia